Curtain falls

As a globalised civilisation we were seemingly completely unprepared for the occurrence of a pandemic. The failure of leadership which helped the coronavirus proliferate has caused a day of economic reckoning and restructuring which will fundamentally change the contexts in which we all live. What are the career consequences of this for internal communicators as the curtain falls on significant parts of the old world we once knew?

The undiscovered country

Internal communicators can no longer continue dealing with the workplace impacts of the Covid-19 outbreak with a reactive crisis communications approach and tactics. What we are now dealing with is the mother of all change situations. With no internal communication precedents for dealing with the longer-term workplace impacts and fallout of a pandemic on this scale, the future is an undiscovered country for all of us.

Divided we fall

As the coronavirus pandemic unfolds, social distancing has suddenly created a new army of remote and home-based workers. Internal communicators have responded by sharing tactics, content and technology solutions in an attempt to bridge the divide and build ‘engagement’ with employees, at a time when engagement is not the issue that needs to be addressed. The solutions to reconnecting remotely working colleagues are to be found in an understanding of human psychology and overcoming the negative behaviours this can catalyse in a divided workforce.