When you are presented with a task or challenge of elephantine proportions, that at first seems insurmountable, how can you tackle it and what lessons can be learnt from the experience?
Category: theory
The undiscovered country
Internal communicators can no longer continue dealing with the workplace impacts of the Covid-19 outbreak with a reactive crisis communications approach and tactics. What we are now dealing with is the mother of all change situations. With no internal communication precedents for dealing with the longer-term workplace impacts and fallout of a pandemic on this scale, the future is an undiscovered country for all of us.