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Tag: objectives

Eating the elephant

When you are presented with a task or challenge of elephantine proportions, that at first seems insurmountable, how can you tackle it and what lessons can be learnt from the experience?

Martin Flegg objectives, practice, qualifications, theory Leave a comment 25th Jul 202225th Jul 2022

Cash strapped

Communication can’t fix every problem. Internal communicators need to be realistic about what we can achieve, and if communication isn’t a remedy for a problem or issue then we should back off.

Martin Flegg channels, objectives, planning 1 Comment 22nd Jun 202222nd Jun 2022

‘We need posters and leaflets’ – a simple misunderstanding

Why does a conversation with stakeholders about communication usually start with tactics, and not the business and communication objectives which need to be achieved? I think it’s because of a few fundamental but simple misunderstandings. Here are three of them.

Martin Flegg planning 4 Comments 13th Jan 201926th Jan 2019

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