Why don’t more internal communicators and PR practitioners get qualified? Is it because we don't understand the personal and professional benefits of doing so, or are we just too distracted by other forms of recognition?
Tag: qualifications
Eating the elephant
When you are presented with a task or challenge of elephantine proportions, that at first seems insurmountable, how can you tackle it and what lessons can be learnt from the experience?
Curse of Cassandra
When it comes to diminished professional confidence, The Curse of Cassandra is potentially more damaging than Imposter Syndrome. It is very easy to be ignored or overlooked in PR and internal communication, and have your ideas and views obscured by louder, more popular or branded voices, however valid your point of view or prophecy.
The knowledge
‘The knowledge’ is the internal communicators secret weapon and the key to remaining relevant and effective in a world of work adapting to the impacts of the pandemic.




