Getting qualified

Why don’t more internal communicators and PR practitioners get qualified? Is it because we don't understand the personal and professional benefits of doing so, or are we just too distracted by other forms of recognition?

Review of IC 2023 Index

Much of the regular trend tracking and internal communications industry analysis is based on practitioner views, which often feels like IC professionals marking their own homework. So, it’s refreshing to see a new report which is based on the views of employees on internal communication performance and practice in organisations.

Say goodbye

Have you fallen out of love with your internal communication role, or did you never love it in the first place? Maybe it's time to 'say goodbye'.

Igniting change

As an internal communicator how can you ignite change in your organisation without burning the house down and creating lots of resistance to it? This starts by adopting a particular mindset in how you think about change, before you try to communicate anything about it.

Culture vulture

Urban dictionary: ‘A culture vulture is a person who adopts something from a different community and makes it their own.’ Is internal communication becoming a culture vulture?

What’s that got to do with internal communication?

It’s surprising what some people working in the internal communications profession, and organisational stakeholders, think we should have responsibility for. We should be careful what we claim ownership of, willingly or through coercion.

Curse of Cassandra

When it comes to diminished professional confidence, The Curse of Cassandra is potentially more damaging than Imposter Syndrome. It is very easy to be ignored or overlooked in PR and internal communication, and have your ideas and views obscured by louder, more popular or branded voices, however valid your point of view or prophecy.

New year, old priorities

What should the priorities for internal communicators really be in 2022? They should not be the point issues which routinely appear in the annual predictions for the profession. It’s time for us to take a step back and get back to basics, or to discover the basics if we don’t know what they are.

Meaningless labels

The job titles for internal communication roles are inconsistent and meaningless when it comes to seniority. This confusion puts candidates for IC job roles at a disadvantage during recruitment, creates frustration and increases the risk of mismatches between successful applicants and roles.

Wild West

Internal communication recruitment sometimes feels like the lawless ‘Wild West’ with no agreed or universal standards for what an internal communicator is, or does, what we should know and if we should be even qualified or accredited. No wonder some recruiters don’t know what ‘good’ looks like.