The job titles for internal communication roles are inconsistent and meaningless when it comes to seniority. This confusion puts candidates for IC job roles at a disadvantage during recruitment, creates frustration and increases the risk of mismatches between successful applicants and roles.
Internal communication recruitment sometimes feels like the lawless ‘Wild West’ with no agreed or universal standards for what an internal communicator is, or does, what we should know and if we should be even qualified or accredited. No wonder some recruiters don’t know what ‘good’ looks like.
There aren’t enough ‘real’ internal communicators practicing in the public relations and communications industry. It’s symptomatic of the chicken and egg conundrum of imbalance in the supply of and demand for properly qualified professionals. In the absence of industry regulation and barriers to entry into the profession, how can you find a real internal communicator?