Communication can’t fix every problem. Internal communicators need to be realistic about what we can achieve, and if communication isn’t a remedy for a problem or issue then we should back off.
As the new year begins the pandemic is far from over and there is a naive and misplaced optimism that there will be some rapid improvement and a return to normality. The cruel reality is that the first nine months of 2021 are likely to be every bit as challenging as the last nine months of 2020. What should internal communicators be planning for and should asking ‘why’ more often be our new year’s resolution?
After being preoccupied for the last few weeks with coronavirus related crisis communications, social distancing and whole workforces suddenly home working, when is the right time for internal communicators to resume normal service by restarting business as usual communications, and what should they be considering when they do?
Are your internal communications more like the howl of a cat’s choir than the harmonies of a symphony? Are employees saying they are overloaded with irrelevant information and your data telling you that hardly anyone is receiving or acting on the important messages? If so, it’s time to ‘Be more Beethoven’ and implement a channel strategy to create an internal communications symphony.
Internal communications can be a lonely profession, but there are lots of internal communication practitioners and professionals who successfully work on their own in all sorts of businesses and organisations. Here are a few tips on how to do that.