One of the more enduring myths in the world of internal communication is that you need to have a ‘seat at the boardroom table' to be an effective and influential internal communicator within organisations. This simply isn’t true and the reality for most internal communicators is that they will never achieve this lofty and privileged status.
The world is in a mess and it seems that a complete absence of leadership, decent ethics and strategy is driving poor decision making at every level in our society and the consequences of this are immeasurable human suffering and torment. Having a few more chartered public relations practitioners might just tip the balance towards some more considered decision making by leaders which would benefit everyone and possibly save the world. However small our numbers and influence might currently be, small positive actions can collectively drive big change.
As internal communicators we are often asked or instructed to do communications which have no clear objective or a demonstrable return on the investment of our time. We should never be doing 'owt for nowt'.
You’re an internal communications genius, right? So why is it that leaders sometimes don’t listen to your ideas? Maybe it’s because you’re having the wrong sort of conversation with them, at the wrong time and in the wrong places. Here are four ideas to help you change the conversation with leaders to gain their active support.