One of the more enduring myths in the world of internal communication is that you need to have a ‘seat at the boardroom table' to be an effective and influential internal communicator within organisations. This simply isn’t true and the reality for most internal communicators is that they will never achieve this lofty and privileged status.
There is much research and opinion about management communication and leadership as a key influencer of employee engagement and organisational performance during change. However, this usually breaks up managers into two distinct groups, senior managers and “others”. There has been little examination of middle managers as a distinct communications audience and influencer in organisations.