We aren’t working at home, we are living at work. Virtual presenteeism amongst remote working employees is on the rise driven by a paranoia to be seen to be always ‘at work’ and fuelled by the rise of employee surveillance technology. It’s stressful, and internal communicators have responded with a barrage of mental health and wellbeing communication, but should we have been focusing on creating remote-first organisational cultures instead?
We are being bombarded with rhetoric telling homeworkers that it is now time to get back to the office and ‘get back to work’. As we move into the next phase of the pandemic the gaslighting continues and does nothing to help organisations prepare for the safe return of some employees to their pre-pandemic workplaces. How can internal communicators neutralise the tangled messaging of an insidious gaslighting campaign designed to confuse and disorientate us?